Main Tour to Sweden 🇸🇪

Discover Sweden's Roses: Five Days of Seminars, Excursions & Surprises!

July 2 – July 6

Join us in the historic city of Kalmar, our main base for this journey. We'll also whisk you away on a two-day adventure to Skåne, the heart of southern Sweden. Immerse yourself in the enchanting blend of culture, gardens, and Sweden's exquisite roses.

Explore the Gems of Swedish Rose Gardens

Discover the fascinating history and beauty of rose gardens which started in the 1700-th century and although a harsh climate is thriving today in private and public gardens.

Learn by the Experts

Meet Mr Lars-Åke Gustavsson, internationally known for being the main character in the POM-project where thousands of old, forgotten roses were collected all over Sweden.

Accommodations and Transport for Your Comfort

Experience the utmost comfort and convenience with our carefully selected hotels and comfortable transportation options.

Highlights of the Main Tour

Discover the stunning gardens and places that will be visited on the main tour.

City of Kalmar

The adorable city of Kalmar is chosen the most popular town to spend your holiday in Sweden. A rose lover can take numerous walks in the quarter of small wooden buildings in the city center and find roses on every fence.

The Agricultural University in Alnarp

The Agricultural University in Alnarp nurses the National Gene Bank for Cultural Heritage Roses. Here you find all the treasures that was collected all over Sweden in the unique POM project.

Sofiero Palace & Garden

Sofiero Palace & Garden in Helsingborg is an awarded park once created by an English princess. Steep ravines, herbaceous borders and lots of roses.

Rosenlund Rosarium

Rosenlund Rosarium in Jönköping is a recently awarded rose garden by WFRS with a special and beautiful design and a collection of very interesting roses for a Nordic climate.

Rose Garden in Kalmar

A rose garden for both adults and children is the latest addition to Kalmar's public parks. Here you can play and enjoy a long line of wonderful roses, many of them almost thornless.

Fredriksdal Rosarium

Fredriksdal Rosarium in Helsingborg holds a beautiful collection of old-fashioned roses and some beautiful color schemed rose gardens. In addition, you find them in an open-air museum that tells the landscape story of Skåne.

July 2 – July 6

Program Main Tour

We make reservations for any changes in the program.

Book Your Stay at our Partner Hotels

While you will book your stays yourself, we have partnered with top hotels to offer you exclusive discounts for Nordic Roses 2024.

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How to book

Booking Your Unforgettable Rose Experience

Buy Your Tickets Online

Booking your spot on the Main Tour is quick and easy.

Book your Hotel Stays

Book your stay yourself at our partner hotels with discounted prices.

Your Tickets will be Sent with Email

Right after your purchase your tickets will be sent to your email, print them or keep them in your phone.

Join Us in Beautiful Kalmar

Embark on a once-in-a-lifetime journey to discover the enchanting world of Nordic roses.


Get to Know the North

Our knowledgeable tour guides will tell you all about culture, social structure, climate, food and everything you want to know about Sweden.

Meet other Rose Lovers

Head gardeners, private gardeners, members of the Swedish Rose Society, they are all going to greet you during the event.

Join the Gala Dinner

Meet other rose entusiasts and enjoy the lovely gala dinner for 1000 SEK.

Main Tour 🇸🇪
10 495 SEK
Lunches 3 - 6th of July
Dinner 3rd of July
Four-star hotel on the 4 - 5th of July in Skåne including breakfast
Morning coffees & refreshments
Meet & Greet mingel buffet
All transportions during the tour
Buy Tickets


Travel details – Which airport should I use for the main tour?

Main tour starts 2nd of July 2024. We recommend to take a flight to Copenhagen Airport. Transfer by train or bus to Kalmar, that takes 3,5 hours. If you are a group with 7 people or more, there is possibility to arrange transfers to Kalmar. Please contact us at should you need any help with transfer.

Payment details – How do I make a payment for my booking?

To make a payment for your booking, you can either pay directly using a credit, debit card or PayPal via our PayPal account via Ticket Tailor, you can read more about PayPal at their website, Or you can conduct a bank transfer to our (The Green Guide AB) Swedish bank account at Handelsbanken. Our bank account information will follow in your email confirmation and on this website when you make your booking. Upon booking, you will receive an Order ID.  You must specify your Order ID in the bank transfer to our specified bank account. Once we receive your payment, your booking will be confirmed, and a confirmation email will be sent to you.

Do I need a travelers visa to Sweden?

It is important to check the specific visa regulations for your nationality before traveling. You can find more information on the Swedish government website.

What weather should we anticipate and what clothing is recommended?

Weather in south of Sweden first week of July is often sunny with a temperature of about 20 degrees. There can however be rainy days but still quite warm. You need summer clothes, some extra sweater and a raincoat. You should also have proper shoes, boots or/and rubber boots.

Which meals come included?

All breakfasts are included in your hotels. All lunches are included in the registration fee except for July 2nd, opening day. Dinner is included on 3rd July.

How is the Skåne excursion organized?

The excursion to Skåne is included in the registration fee. You will keep your rooms in Kalmar between the 4th and 5th of July. Dinner in Helsingborg is not included, there will be varies options at your hotel in Helsingborg. Please don't forget to choose your single room for the hotel stay in Helsingborg if should you need that.

For those of you who choose to remain in Kalmar there will be a special program which includes lunch and dinner.

How can we make a group booking?

In the booking system you can easily fill in for one person or organization to pay for a number of persons to join. Don't forget to fill in the names and addresses for all members of the group. If you have any difficulties or have questions of hotels, transfers etc, don't hesitate to send us an email and ask. We are here to help you!

Still have questions?

Feel free to contact us at any time if you have further questions.