Rose enthusiasts from South Africa, India, Japan, the USA, Canada, Slovenia, France, the United Kingdom, Germany, Denmark, Iceland, and many more countries will be visiting the Nordics in July 2024. Among these rose lovers are many enthusiastic amateurs, but also professionals in the field, including head gardeners, breeders, botanists, heritage rosarians, authors, and owners of large rose gardens. We expect some prominent guests, and hope for the presence of the Swedish Royal Family. Those attending are highly curious and interested in our countries, nature & culture, and our rose gardens. This is a unique opportunity for us to showcase ourselves!

Nordic Roses 2024 is already being talked about in the media, particularly in Swedish press but also in international media in France, the UK, and the USA. In Sweden, both daily and trade press have highlighted the influx of rose lovers expected in July 2024. In Kalmar, 2000 garden roses will be planted in public parks, and approximately 15,000 cut roses will arrive in the city a few days before the convention. The entire city of Kalmar will be decorated and scented with roses for six intense days next summer. This is anticipated to gain media coverage in Sweden, the Nordics, and beyond.

‍Roses belong to the world's largest plant genus and encompass a vast topic. Time for this subject is lacking in horticultural and university courses. By supporting Nordic Roses 2024, you highlight the world of roses, a subject filled with botany, history, cultural heritage, art, love, and politics. A wonderful topic to delve into, and to be a part of disseminating.

The world of roses is part of the gardening world, which in turn is part of the tourism industry. Whether you own a local nursery, a flower shop, a hotel, a café, or a transportation company, your business can benefit from a flourishing rose garden open to visitors. By supporting Nordic Roses 2024, you increase the visibility of green tourist attractions, which in turn boosts the entire tourism industry.

Everyone loves roses! Most garden owners want roses in their gardens, and they are often a topic of conversation. Roses offer an aesthetic experience, scent sensations, expressions of love, and family memories. In public spaces, roses are often absent. Few municipalities in Sweden dare to invest in roses due to their perceived high maintenance, thorns, and susceptibility to disease. By supporting Nordic Roses 2024, you help spread knowledge about cultivating roses in public spaces, giving more people the chance to enjoy these wonderful flowers.

The world of roses is undergoing significant changes. Today, major rose breeding companies are purposefully working to produce roses that are healthy and resilient. The concept of "No-spray" is now a well-accepted term across the industry. Simultaneously, there are many roses, both historical and modern, where the inclusion of wild rose species is predominant. These roses have always been strong, easy to grow, fragrant, often with simple flowers and hips, making them excellent for biodiversity. By supporting Nordic Roses 2024, you facilitate the work of spreading and strengthening knowledge about these roses, aiding individuals, commercial nurseries, and landscape architects in selecting the right roses. Help and encourage the gardening industry to choose locally, choose wisely, and move towards a 100% sustainable future!